One of the most important tools which nearly everybody has access to is a mobile device of some sorts.
This means that there are millions of people all over the world at any time of the day or night will be browsing their devices or looking at websites on the internet.
This, of course, means that there is not only a massive marketing perspective but a massive opportunity for companies to increase their customer base and reach a global market and if the company is a retailer, they then can make use of an online store to make sure that they increase their sales.
However, there is one common mistake that many companies setting up a new website or renovating their current website tend to make.
Making sure that the site is mobile friendly.
How can you make a site mobile Friendly?
One of the easiest ways to see if a website is a mobile friendly is to go to the site on your mobile device and try and operate the site.
A good way to see if the site is not friendly is if you experience any difficulty using the site on your device there are no ways that the site has been optimized or even been set up properly for mobile users.
What does this mean for the website?
As you can imagine, if a website is not mobile user friendly it is not going to do very well in today’s world, and a website that is not optimized for mobile use has an even greater negative effect which not many people are not aware of and that is it can actually cost companies their clients and they can lose business over a poor website design.
The world is run on the concept of time is money, this means that if it takes a client ten minutes to find what they are looking for you the website versus two minutes on the companies rival website then they will go to the rival, even if the original company was a better product, the fact that they dropped the ball on the service aspect of the ball, and bad service is what people tend to remember the most out of everything else.
How can this be fixed?
The only way to make sure that your website gains customers instead of losing them is to make sure thatyour websites design is set up to make sure that it is optimized for website design.
A lot of themes are mobile friendly and come with the option to make use of mobile browsing, however, this not enough as some websites are built just for desktop browsing and when you make use of a mobile device on the website you will find that it is still really difficult to use a mobile device as some of the features which are being usedon the main site won’t be compatible with a mobile device.
One rule to remember when building a website double the time that you would take to spend on building a mobile aspect.
Finally, the good news is that there are a number of tools and resources that you can utilize in order to build the perfect site that is optimized for mobile.